On September 21-23, during the Photokina 2010 Fair, Eilat Red Sea carried out live underwater broadcasts in full HD from bottom of the Red Sea in Eilat, Israel, straight to the Photokina Fair in Cologne, Germany. It was a very complicated project to establish, requiring a team of more than 30 experts, the most innovative technology and many months of preparations, but when the first live broadcast was finally presented on a huge screen at the fair, all of that didn’t seem to matter any longer. Eilat Red Sea, following the initiation and vision of producer David Pilosof, has managed to put on one of the most unforgettable shows!